Tag Archives: Pose running

Does Selling Need To Be Sexy

Play

Does Selling Need To Be Sexy

If we ask  do different genders react to sexualized advertising? The question should be why does the need to be sexy have anything to do with worth or value no matter what the age or gender.

Promoting thigh gap as a marker of following a 100% raw food diet…. what a load of……….BS
 Race reports and Training

Run in with dog owners, Easing in to harder stuff.

Head Space commitment for soya and the off road marathon,

Ingredient of the week

Pepita seed

 Whats on and whats happening

Ordered new xero’s,  we hit 10.000 downloads for the podcast

Peter Kuros, Pose method, Spina Bifida

  Topic of the week

                Does selling need to be sexy

 

This question may not seem to have a lot to do with Raw foods, Barefoot running or mindfulness but it does.

When telling some body they need to change their lifestyle, by getting up early for exercise, stop eating comfort food, get more sleep, this discipline is not a sexy sell

In a recent magazine advert I saw a the lingerie model with long, tousled blonde hair and lips painted come-hither red. Her gaze is seductive as she shows off her breasts, saucily shrouded in a see-through bra.

This model is Jacky O’Shaughnessy, she is 62 years old — and the tagline for the underwear advertisement in question is:

                             ‘Sexy has no expiration date.’

For the company that hired her, American Apparel, the casting of Jacky for their Facebook promotion was a good call.

Everywhere you look there are women making the effort to prove ‘sexy has no expiration date’.

The question should be Why does the need to be sexy have anything to do with worth or value no matter what the age or gender

This a disturbing trend I see in certain elements of health especially in the raw food movement
raw food rotten worm
with one particular element  promoting thigh gap as a positive marker of following a 100% raw food diet

                                          …. what a load of….. BS

There is a fine line between appreciating and objectifying men and women, should we use sex to sell  health and awareness.

As with all things, there’s a time and a place for everything and it’s no different for using sex to sell.

Granted that in any environment clamoring for market attention, a product or service could benefit from adding a sexy element to an advertisement,

However, keeping the audience in mind is using sex to sell more about your audience than it is about the product or service.

If we ask , do different genders react to sexualized advertising? then it brings into focus, when speaking about a healthy diet ; what is the dynamic that encourages people to listen to the message of whole foods and a healthy way of life.

Is it the stud muffin shot of opportunists like the rawbrahs … yes that is a true internet name, it is a trio of  boys

selling six pack abs on a pseudo “raw Food ”  slick marketing platform with the tag of “redefining all health systems”

Or is it a scantily clad thigh gap, plastic enhanced girl like Freelee…again ..yes another internet name.. …  being held up

as the positive interpretation of a raw food healthy life style.

I actually have a lot of time for anybody who stands up for their beliefs such as Freelee  and are prepared to walk the walk and change the message when it becomes apparent change is needed to be addressed.

What I don’t agree on is the sexualizing and debasing of a message of health and vitality.

Please get a grip, we have a lizard or reptilian brain that responds to certain primal urges, food is one.

                         Sex and reproduction is definitely another.

This underlying, pre-programmed disposition to respond to sexual imagery is strong,  being  used for over 100 years in advertising.

Sex, no doubt about it, is a strong selling tool but it’s the wrong kind of attention, and won’t lead to long term acceptance or

realistic expectations, so generally truth and a realistic message ultimately lose out.

SO I would be more inclined to say Does selling need to be sexy is not true.

With all the aspects of a healthy life style in place, an increased sense of virility, sexuality and vibrancy can be a positive result at the end of the day.

The non sexy message is that to get to this result and to experience the benefit of your healthy lifestyle it comes at the cost of discipline, sweat, and mindfulness of your actions

not just from if the idea is seen as Sexy

 

As  always If you want a

Question answered leave it in the comments

Or start up a conversation on the

 facebook page or

the Mindfulness and the Zest for life Google + community page.

Pose method of running

Play

I spoke with Peter Korsos about how he used the Pose running method to help his daughter walk and eventually run.

I thought it was a fitting topic to start off this podcast as it fits in with the message I like to carry, and that is one of what ever is your problem, you do not give up on working toward a solution.

Learning to look outside the box is a trait to be cultivated, the road less traveled can be a daunting journey but for those who travel it, great things can happen.

The audio is not pristine with Peters voice has a mic popping noise but I hope you can listen to the great story and wonderful dedication to getting a solution that is behind the interview.