Does Selling Need To Be Sexy
If we ask do different genders react to sexualized advertising? The question should be why does the need to be sexy have anything to do with worth or value no matter what the age or gender.
Promoting thigh gap as a marker of following a 100% raw food diet…. what a load of……….BS
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Topic of the week
Does selling need to be sexy
This question may not seem to have a lot to do with Raw foods, Barefoot running or mindfulness but it does.
When telling some body they need to change their lifestyle, by getting up early for exercise, stop eating comfort food, get more sleep, this discipline is not a sexy sell
In a recent magazine advert I saw a the lingerie model with long, tousled blonde hair and lips painted come-hither red. Her gaze is seductive as she shows off her breasts, saucily shrouded in a see-through bra.
This model is Jacky O’Shaughnessy, she is 62 years old — and the tagline for the underwear advertisement in question is:
‘Sexy has no expiration date.’
For the company that hired her, American Apparel, the casting of Jacky for their Facebook promotion was a good call.
Everywhere you look there are women making the effort to prove ‘sexy has no expiration date’.
The question should be Why does the need to be sexy have anything to do with worth or value no matter what the age or gender
…. what a load of….. BS
There is a fine line between appreciating and objectifying men and women, should we use sex to sell health and awareness.
As with all things, there’s a time and a place for everything and it’s no different for using sex to sell.
Granted that in any environment clamoring for market attention, a product or service could benefit from adding a sexy element to an advertisement,
However, keeping the audience in mind is using sex to sell more about your audience than it is about the product or service.
If we ask , do different genders react to sexualized advertising? then it brings into focus, when speaking about a healthy diet ; what is the dynamic that encourages people to listen to the message of whole foods and a healthy way of life.
Is it the stud muffin shot of opportunists like the rawbrahs … yes that is a true internet name, it is a trio of boys
selling six pack abs on a pseudo “raw Food ” slick marketing platform with the tag of “redefining all health systems”
Or is it a scantily clad thigh gap, plastic enhanced girl like Freelee…again ..yes another internet name.. … being held up
as the positive interpretation of a raw food healthy life style.
I actually have a lot of time for anybody who stands up for their beliefs such as Freelee and are prepared to walk the walk and change the message when it becomes apparent change is needed to be addressed.
What I don’t agree on is the sexualizing and debasing of a message of health and vitality.
Please get a grip, we have a lizard or reptilian brain that responds to certain primal urges, food is one.
Sex and reproduction is definitely another.
This underlying, pre-programmed disposition to respond to sexual imagery is strong, being used for over 100 years in advertising.
Sex, no doubt about it, is a strong selling tool but it’s the wrong kind of attention, and won’t lead to long term acceptance or
realistic expectations, so generally truth and a realistic message ultimately lose out.
SO I would be more inclined to say Does selling need to be sexy is not true.
With all the aspects of a healthy life style in place, an increased sense of virility, sexuality and vibrancy can be a positive result at the end of the day.
The non sexy message is that to get to this result and to experience the benefit of your healthy lifestyle it comes at the cost of discipline, sweat, and mindfulness of your actions
not just from if the idea is seen as Sexy